First Choice Dental
Orthodontics • Fitchburg, WI • Multiple locations in Dane County, WI locations
About
First Choice Dental in Fitchburg, WI offers general dentistry, pediatric dentistry, and cosmetic dentistry services. Located at the corner of Seminole Highway and Highway PD, the clinic has served the Fitchburg and greater Dane County community since 1996. Services include emergency dental care, root canals, implants, crowns, teeth whitening, and Invisalign, with a focus on comfort-conscious care for patients of all ages.
Clinic Type
Orthodontics
Address
Corner of Seminole Highway and Highway PD (McKee Rd.), Fitchburg, WI
Phone
608.251.3535
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Opening Hours
Monday 7:00 AM - 5:00 PM; Tuesday 7:00 AM - 5:00 PM; Wednesday 7:00 AM - 5:00 PM; Thursday 7:00 AM - 5:00 PM; Friday 7:00 AM - 4:00 PM
Services Offered
Technology & Equipment
Insurance & Payment
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Languages Spoken
Current Offers
New Patient Special
Awards & Accreditations
Photos
What Patients Say
Overall sentiment across review platforms: positive
- Google (via First Choice Dental website): 5 out of 5 stars (82 reviews)
- Aggregated sources (via The Dental Healers): 4.9 out of 5.0 (452 reviews)
- Healthgrades (for Dr. David Gundersen): 4.9 out of 5 (162 reviews)
Patients praise
- High patient satisfaction regarding bedside manner and professional communication
- Positive experiences with both routine care and complex procedures
- Recognition for being gentle, comfort-conscious, and accommodating to anxious patients
Common complaints
- Reports of unprofessional administrative communication and difficulties transferring patient records
- Dissatisfaction with clinical outcomes, pain management, and practitioner empathy at other local clinics
"Dr. Gundersen was great, he explained everything and took his time responding to my questions. All the staff were very friendly and I feel like my son was a priority to them."
— Patient review for First Choice Dental (via LocalityBiz)"They took their time, tried their luck with humor to no avail, and my front tooth looks better than before. His two assistants who assisted were very nice and efficient. Thank all of you for your bedside manners."
— Patient review for Dr. David Gundersen (via Healthgrades)Synthesized from public review platforms as of Jul 11, 2026 — sources: [1][2][3][4].
In the News
- Why This Madison Dental Practice Puts Specialists Under One Roof — Jun 8, 2026
- Discover Top-Quality Dental Care at First Choice Dental in Waunakee, WI - The Dental Care — Nov 29, 2025
- Enhance Your Smile and Oral Health with Cosmetic Dentistry in Madison, WI - Happy Teeth And Gums — Jul 15, 2025
- First Choice Dental welcomes patients to new Janesville location — Jun 30, 2026
Information sourced from the clinic's website as of July 11, 2026.
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