Our Primary Care Locations in Morganton | UNC Health Blue Ridge
Primary Care • Morganton, NC
About
Summary: UNC Health Blue Ridge, a nonprofit hospital system based in Morganton, NC, operates nearly 50 locations in Western North Carolina and provides primary care through Blue Ridge Medical Group along with other specialists. Since joining the UNC Health family on Oct 1, 2021, it has focused on expanding access to high-quality care close to home, including two Morganton locations and a primary care presence across the region. The system includes one hospital with two locations, a wellness center, and graduate medical education. Primary contact: info@blueridgehealth.org. Main headquarters: 2201 S Sterling St, Morganton, NC 28655. For primary care in Morganton, seek Blue Ridge Medical Group clinicians at local offices within the system.
Clinic Type
Primary Care
Address
695 Fleming Drive Morganton, NC 28655
Phone
828-580-3278
cynthia.cross@blueridgehealth.org; jordan.sherrill@blueridgehealth.org
Opening Hours
Not published — contact the clinic to confirm hours.
Services Offered
—
Insurance & Payment
—
Languages Spoken
—
Social Media
Photos
What Patients Say
Overall sentiment across review platforms: mixed
- UNC Health Blue Ridge (Family Medical Associates location profile): 4.8 out of 5 (331 ratings (Primary Care) and 272 ratings (Family Medicine - Primary Care))
- UNC Health Blue Ridge (David S. Abernathy, MD profile): 4.8 / 5 (reviews) (422 reviews)
- US News (Dr. Laurie C. Robinson, MD): 4/5 (patient rating) (13 reviews)
- Healthgrades (Dr. Elizabeth Gordineer, MD): 4.3 star rating (7 reviews)
- WebMD (Dr. Laurie Robinson): 4.0 out of 5 (8 ratings)
- PayerPrice / Google Reviews (UNC Health Blue Ridge - Morganton): 3.0 out of 5 (458 Google reviews)
- PlainHospital (Blue Ridge Healthcare Hospitals, Inc): 2/5 CMS star rating (Not stated (CMS star rating based on multiple measures))
- Women’s Choice Award (Outpatient experience, Morganton): Patient recommendation 61%; outpatient recommendation 83% (Not stated)
Patients praise
- High ratings for specific primary care clinicians and practices affiliated with UNC Health Blue Ridge in Morganton (e.g., 4.8/5 or higher on location/doctor pages)
- Patients describe clinicians as listening to concerns and providing thorough explanations/care
- Some feedback points to strengths in communication and office cleanliness
Common complaints
- Overall patient satisfaction for the broader Morganton hospital/organization is lower in some datasets (e.g., 3.0/5 Google reviews; 2/5 CMS star rating)
- Public complaint/concern pathway exists, implying some issues are not always resolved at the staff level (general statement rather than specific complaints)
"“Dr. Abernathy is, in my opinion, the best doctor in our area.”"
— UNC Health Blue Ridge – David S. Abernathy, MD profile"“I have had only excellent care from Dr Gordineer. She listens to her patients…”"
— Healthgrades – Dr. Elizabeth Gordineer, MD review excerpt"“We brought my mother to the emergency room… she was very sick and very out of breath…”"
— PayerPrice – UNC Health Blue Ridge - Morganton (Google reviews excerpt)Synthesized from public review platforms as of Jul 11, 2026 — sources: [1][2][3][4].
In the News
- UNC Health Blue Ridge physician elected to state board — Jan 22, 2026
- Pavilion of progress | HFM Magazine — Sep 26, 2025
- UNC Health Blue Ridge trauma center earns Level III status | News | The Paper — Jul 16, 2025
Information sourced from the clinic's website as of July 11, 2026.
Comparing your options?
See other primary care clinics in Morganton, or search the full directory by insurance, ratings, and more.