
Blue Ridge Urology
Urology • Morganton, NC
About
Summary: UNC Health Blue Ridge is a nonprofit healthcare system based in Morganton, North Carolina, joined the UNC Health family on Oct 1, 2021. It operates about 50 locations across a three-county region in Western North Carolina, including one hospital with two locations, a wellness center, and a continuing care retirement community. The system offers graduate medical education and employs roughly 243 staff, with a network that includes nearly 120 primary care physicians and specialists. For inquiries, contact info@blueridgehealth.org or call 800-821-1535 or 828-580-5000.
Clinic Type
Urology
Address
2209 South Sterling Street, Suite 440 Morganton, NC 28655
Phone
828-580-4334
cynthia.cross@blueridgehealth.org; jordan.sherrill@blueridgehealth.org
Opening Hours
8:00 AM - 5:00 PM (typical business hours); hours may vary by day
Services Offered
Insurance & Payment
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Languages Spoken
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FAQs
What are the clinic’s hours?
Business hours are 8:00 AM – 5:00 PM (with Friday/Saturday variations noted in the Hours section; if not listed here, refer to the site’s official hours for exceptions).
Social Media
Photos





What Patients Say
Overall sentiment across review platforms: positive
- UNC Health Blue Ridge (Blue Ridge Urology - Morganton): 4.7 out of 5 stars (53 ratings (one page shows 51))
- UNC Health Blue Ridge (Richard H. Rose, MD): 4.8 out of 5 (222 reviews)
- UNC Health Blue Ridge (Richard H. Rose, MD) via U.S. News Doctor Finder: 3/5 (74 reviews)
Patients praise
- High patient satisfaction overall rating (around 4.7/5)
- Positive feedback about provider professionalism and empathy
- Reviews mention clear explanations and not feeling rushed
Common complaints
- No clear negative patient review themes were provided in the supplied results
- A discrepancy exists between ratings across sources (e.g., 4.7/5 vs 3/5 for a specific doctor profile)
"“Dr. Rose has always been very professional and helpful in explaining my concerns.”"
— UNC Health Blue Ridge – Richard H. Rose, MD reviews"“Dr. Rose was professional yet still empathetic. He did not make me feel rushed or hurried.”"
— UNC Health Blue Ridge – Richard H. Rose, MD reviews"“Five stars for Dr. Rose.”"
— UNC Health Blue Ridge – Richard H. Rose, MD reviewsSynthesized from public review platforms as of Jul 11, 2026 — sources: [1][2][3][4].
In the News
- Morganton NC hospital appoints new board members — Jul 7, 2026
- UNC Health Blue Ridge trauma center earns Level III status | News | The Paper — Jul 16, 2025
- UNCBR's CEO reflects on his first year at the hospital | News | The Paper — Sep 4, 2025
- UNC Health Blue Ridge among first to test new BD central line device | Business | The Paper — May 2, 2026
Information sourced from the clinic's website as of July 11, 2026.
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