Shady Grove Fertility Jones Institute
Fertility Clinic • Norfolk, VA • 1 location in Norfolk (SV) locations
About
Summary: The page for Shady Grove Fertility (SGF) provides an overview of SGF as a leading private fertility and IVF center with a long track record (30+ years) and over 100,000 babies born. SGF operates 36 locations across the U.S. and Chile, offering virtual physician consultations, individualized care, and affordable treatment options, including 100% refund guarantees. They emphasize high patient satisfaction (5,000+ 5-star reviews) and strong referral from physicians. For Norfolk, VA, SGF lists Virginia locations among its U.S. offices; however, the provided content does not specify a dedicated Norfolk address or a Norfolk-specific clinic. If you are seeking fertility services in Norfolk, you may contact SGF at their general number (888-761-1967) or check their site for the nearest listed Virginia offices and appointment options.
Clinic Type
Fertility Clinic
Address
601 Colley Ave., Norfolk, VA 23507
Phone
+1 757-937-7950
susan.strachan@sgfertility.com
Opening Hours
Office Hours Monday–Friday: 7 a.m.–4 p.m.
Emergency Care
Emergency after-hours: call 1-804-257-5202 or the local number 757-937-7955
Services Offered
Technology & Equipment
Insurance & Payment
Approximately 70 percent of patients have some coverage for infertility treatment; 90 percent have coverage for initial consultation. Office locations may differ in in-network/out-of-network status.
Financial programs including IVF Advantage discounts, Refund guarantee options for IVF and donor egg, Financing/discount programs available (financial team assists after visit), Fertility treatment discounts, refund guarantee program, other financial programs (to be discussed with financial team)
Financing: IVF Advantage discount program for Virginians (residency requirement within 85 miles of Norfolk); Refund guarantee programs for IVF and donor egg
Savings plan: IVF Advantage program; other financial programs and refunds available
Languages Spoken
Pricing
Current Offers
IVF Advantage program for Virginians — Not listed (expires N/A)
FAQs
Where is SGF Jones Institute located?
601 Colley Ave., Norfolk, VA 23507 on EVMC/Main Campus near U.S. 58 Midtown Tunnel and EVMC/Fort Norfolk Station.
What are the office hours?
Monday–Friday, 7 a.m.–4 p.m.
What is the Norfolk address?
601 Colley Ave., Norfolk, VA 23507
Commitments
Awards & Accreditations
Social Media
Photos
What Patients Say
Overall sentiment across review platforms: positive
- Aggregate review sites (e.g., Ovu.com, Fertility-clinics-near-me.com)"}},{rating:{citations:,confidence:: Varies (reports range from 4.1 to 5.0 out of 5 based on aggregated platforms)"}},{reviewCount:{citations:,confidence:
Patients praise
- Warm, welcoming, and compassionate staff
- Supportive and friendly front desk personnel
- Professional and knowledgeable medical team and physicians
- Efficient nursing care during clinical procedures like blood draws
Common complaints
- Concerns regarding administrative organization and continuity of care
- Lengthy resolution times for corporate billing issues
"The staff at Shady Grove are always warm and welcoming. Jordan and Amber at the front desk always have smiles on their faces. The nurses are kind and compassionate and always answer any questions I have in a timely manner. I was randomly assigned Dr. Banks when i was first referred to the office and she is a fantastic doctor."
— Patient review on Ovu.com"The ONLY thing that I would say that needs a little bit of improvement is there cooperate billing. I am currently dealing with a billing issue and all though they provide answers to my questions the lengthy amount of time that it takes to resolve a billing issue is concerning."
— Patient review on Ovu.comSynthesized from public review platforms as of Jul 11, 2026 — sources: [1][2][3][4].
In the News
- Fire near Norfolk fertility clinic prompts response: NFR — Mar 23, 2026
- Shady Grove Fertility Reproductive Science Center in Woodbridge subject to FDA inspection on May 28 - Lee Network VA — Jun 21, 2026
- Fertility Surgery Center Reports Gains in Efficiency and Patient Care — Fertility Bridge — Sep 18, 2025
- Diminished ovarian reserve IVF success story — Jan 22, 2026
- Shady Grove Fertility Welcomes Dr. Rebecca Chason | FindBestClinic — Jan 24, 2026
Information sourced from the clinic's website as of July 11, 2026.
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